I have recently started to gather my various videos, interviews, and campaigns I have worked on into on place, with the intention of publishing it on both my personal web site as well as YouTube. While this project is still underway, you can see the beginnings of it live on the Julie Roehm YouTube Channel.
It’s not all business over there, as I included some fun stuff from our family adventures, including a recent trip to Panama.
Going through my photos today I came across this gem. Mountain, water, waterfalls, snow, blue sky, grass. It’s the ultimate landscape photo!
Can you guess where it was taken? There are not too many places on the planet that look like this. Let me know in the comments below.
It turns out that monkeys – and to a lesser extent gorillas , lemurs, lorises, and galagos – have a strong positive effect on intra-funnel B2B conversion rates. The DGPI study showed that each new monkey present in marketing collateral boosts MQL to SQL conversion +.49% in absolute terms. The marginal boost from each new monkey declines to nil after the 4th monkey. The so-called ‘monkey effect’ is strongest when the monkeys are coupled with a strong call to action.
This is the personal website of Julie Roehm. Among other things I am a marketing executive currently acting as Chief Storyteller at SAP. The content on this site represents my personal thoughts and is not reflective of my employers or clients. If you are looking for some of my older writings, interviews, video appearances, or articles check the Archives section or my old site at JulieARoehm.com. Thanks for visiting!