Julie Roehm | Marketing + Strategy

Fearless in the face of marketing complexity

Category: Presentations

Visual communications summit

Recapping storytelling from cave painting to Pinterest, this presentation includes simple steps to creating compelling brands stories both from internal sources as well as from customer experiences.

This is a fully fleshed out presentation on the topic of storytelling in a business and brand context. All rich content, videos, etc is embedded in the presentation, so if there is one version of this deck to view this is it.

Created for the Visual Communications and Infographics Summit keynote  2015.

Inspiring the next storytellers

Julie Roehm | Inspiring a new generation of storytellers

This is a version of my core presentation I was fortunate enough to give to the  inaugural class of high school kids at the new BTech school in Queens, New York. What a great experience and wonderful group of kids and teachers. Business Technology Early College High School (BTECH) is a new concept in education that is aimed at creating the next generation of information-age leaders.  It is located in Queens Village, NY. If you are interested in learning more about this great place, check out their website here:

http://www.btechnyc.org/ More on BTech: Designed like Brooklyn’s PTECH and emphasizing a STEM — science, technology, engineering and mathematics — curriculum, the school is in partnership with SAP, an international company that specializes in business enterprise software, and Queensborough Community College. Students will enroll in dual-credited courses and participate in work-based learning experiences, such as mentoring, job site visits, apprenticeship and internships. Successful completion of the high school and college degree programs earns the students opportunities for employment at SAP or in the thousands of companies around the globe who run SAP software.

Thanks so much to the team at BTech for inviting me to speak.

Brand essence and storytelling: Overcoming the noise with simple.

Julie Roehm | Brand Essence and Storytelling

Today, in our highly digital and socially connected world, brands around the globe are harnessing the power of storytelling to build audiences and move markets.

This is the most exciting time in the history of human communication. The access, possibilities and worldwide reach are unprecedented.

This presentation for SAP takes a quick run through the history of storytelling from the dawn of history up to the modern day. It includes a subjective set of great brand stories, from print, to T.V., to digital.

Here is the complete presentation via Slidshare. Also, the links to the embedded videos are included below.

Apple 1984 – https://www.youtube.com/watch?v=OYecfV3ubP8
Toms – https://www.youtube.com/watch?v=7MV3HWQHl1s
Google – https://www.youtube.com/watch?v=mpOjnXcy8NE
P&G – https://www.youtube.com/watch?v=57e4t-fhXDs