Julie Roehm | Marketing + Strategy

Fearless in the face of marketing complexity

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Mother’s Day at Jean Georges

Roehm Family at Jean Georges

Mother’s day is a great excuse to eat a delicious brunch with the people I care about. My handsome family was even rewarded by the staff with a free chocolate for being the “best dressed family”.  It has been said that unless people are complimenting you on how you are dressed on a regular basis you may want to dress better. So I guess my family is doing OK in that regard

And free chocolate is even better than a compliment:


best dressed award chocolate



Chocolate – it’s makes good days into better days. Thanks to the staff at JG for a great meal!

I have recently started to gather my various videos, interviews, and campaigns I have worked on into on place, with the intention of publishing it on both my personal web site as well as YouTube. While this project is still underway, you can see the beginnings of it live on the Julie Roehm YouTube Channel.

It’s not all business over there, as I included some fun stuff from our family adventures, including a recent trip to Panama.



Boost funnel conversion with monkeys

On my recent visit to the DGPI – the Demand Generation Primate Institute in Salinas, CA  –  I was shown some fascinating proprietary research.

It turns out that monkeys – and to a lesser extent gorillas , lemurs, lorises, and galagos – have a strong positive effect on intra-funnel B2B conversion rates. The DGPI study  showed that each new monkey present in marketing collateral boosts MQL to SQL conversion +.49% in absolute terms. The marginal boost from each new monkey declines to nil  after the 4th monkey. The so-called ‘monkey effect’ is strongest when the monkeys are coupled with a strong call to action.